Kobo CEO: tablets are for casual ebook readers

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From Shelf Awareness:

There is a significant difference in usage patterns between owners of dedicated e-readers and tablets, Kobo CEO Michael Serbinis said during a panel held at the Financial Times Digital Media Conference in London last week, as reported by TabTimes.

“The people buying these devices (e-readers) are reading more frequently than those with tablets,” Serbinis observed. “They read for longer sessions and are more committed. We definitely see tablets as for casual readers. These readers are reading a book every other month, which is a lot less than the average for those using e-readers. Some romance readers are reading up to 30 books a month.”

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